November 20th, 2018
Welcome to the Fruit of the Earth Beach Club
Fruit Of The Earth has created the Beach Club line of products designed to do one thing and one thing only: make customers happy. We accomplish this by delivering results, whether that’s effective sun protection, soothing after sun remedies, or moisturizing body creams. The Beach Club collection is no exception. Featuring exotic fragrances like blood orange, manuka honey, and mentha, the Beach Club collection is a line of sun and skin care products that keep you covered with everything you want and nothing you don’t.
If you didn’t already know, oxybenzone and octinoxate — two popular sunscreen ingredients — are harmful to coral reefs, which, according to the National Oceanic and Atmospheric Administration, are vital members of marine ecosystems that protect beaches from erosion and support biodiversity. A study published in the journal Archives of Environmental Contamination and Toxicology found that oxybenzone has a toxic effect on young coral, which can lead to DNA damage and death. Along with octinoxate, oxybenzone also contributes to coral bleaching, where the coral loses its color. For these reasons, Hawaii recently passed legislation that takes effect January 1, 2021; it will ban the sale, offer of sale, or distribution of any sunscreens containing these ingredients without a prescription issued by a licensed health care provider to preserve marine ecosystems.
While Hawaii is the first place to ban sunscreen ingredients, we believe it will become a trend in the coming years, as these ingredients have proven to be harmful to coral reefs. That’s just one of the reasons we created the Beach Club collection: a line of hypoallergenic sun care products enhanced with natural essential oils, free of parabens and synthetic fragrances, and crafted without the use of reef-harming ingredients like oxybenzone and octinoxate.