Founded in 1980, Fruit of the Earth is a family-owned and operated skin care company based in Texas that has grown to be one of the largest and most respected producers of skin care, sun care, and health care products in the world.

What started as a line of accessible and high-quality aloe vera products eventually expanded to our current diverse skin and sun care ranges. Along the way, we enhanced our focus to encompass home and bath & body products, but we never abandoned our commitment to creating effective, nature-inspired formulations.

At Fruit of the Earth, we care as much about where our ingredients come from as we do about where they’re going. That’s why the aloe used in our products is carefully grown and harvested, as well as ethically sourced from a fair-trade producer. We also formulate all of our products in-house to ensure that only the best goes into everything we make.

We’ve always been based in Texas, and every step of the production process, from initial concept to distribution, happens here in the Lone Star state. We’re proud of our Texas roots, and of being American made and family owned. Passion for the company and its mission is one of our family traditions, and it carries through in everything we do.